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Although it is a work truck, not an efficient small car, the Nissan Titan XD sacrificed fuel efficiency for power and size. Sadly, its modest towing 12, pounds and payload capacity pounds meant there were other trucks on the market with better fuel economy and tow ratings than the Titan XD, despite its size. It also meant that Nissan's truck, along with its 5.

And as a result, buyers didn't see any value in this model. Another issue was that although the Titan was assembled in Canton, Mississippi, Nissan made several components overseas. This made prospective buyers fear they would have to pay a higher price for damaged or worn parts. Delays were also considered, given the high tariffs and transport costs. Further, Nissan failed to promote the Titan XD. The branding strategy failed to add value to the model because there was no differentiation from rivals and Nissan failed to communicate to its audience the selling points of this truck.

Looking back, an effective communication strategy would have focused on co-branding. By putting the partnership with Cummins, a legendary engine manufacturer, at the forefront, Nissan could have taken advantage of the brand's positive brand image in the U. While most drivers agree that Cummins engines are of superior quality, several others highlight that the 5.

As Diesel IQ puts it, "The expensive cost of adding the 5. Shockingly, around 12, Titan XD's were recalled over potential turbocharger lubrication failures, per Diesel IQ. There is no simple answer to this question, and it is highly doubtful that only a single problem caused the demise of the Nissan Titan XD. At this point, we can only speculate that the truck was dropped due to lackluster sales, ineffective marketing, Nissan's failure to meet consumers' expectations, and its inability to leverage the partnership with Cummins.

Sadly, a vehicle plagued by so many faults is never going to sell in huge numbers in the U. But the pickup market has swung toward high-margin, high-dollar trims. The move has left buyers who want a simple, inexpensive work vehicle with nowhere to put their money.

The XD Cummins attempted to bridge the gap. Maybe its biggest mistake was not leaning further into what made Nissan trucks successful in the past. A damn shame. Join Now. Car Culture. News Reviews Culture Exclusives Gear. Type keyword s to search. Today's Top Stories. Amazon Reportedly "Likely to" Drop Clarkson. Zach Bowman.

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Nissan's failure to differentiate sufficiently between the XD and its competitors, as well as its inability to satisfy the demands of niche diesel-run truck consumers, whittled excitement. Although it is a work truck, not an efficient small car, the Nissan Titan XD sacrificed fuel efficiency for power and size. Sadly, its modest towing 12, pounds and payload capacity pounds meant there were other trucks on the market with better fuel economy and tow ratings than the Titan XD, despite its size.

It also meant that Nissan's truck, along with its 5. And as a result, buyers didn't see any value in this model. Another issue was that although the Titan was assembled in Canton, Mississippi, Nissan made several components overseas. This made prospective buyers fear they would have to pay a higher price for damaged or worn parts. Delays were also considered, given the high tariffs and transport costs. Further, Nissan failed to promote the Titan XD.

The branding strategy failed to add value to the model because there was no differentiation from rivals and Nissan failed to communicate to its audience the selling points of this truck. Looking back, an effective communication strategy would have focused on co-branding.

By putting the partnership with Cummins, a legendary engine manufacturer, at the forefront, Nissan could have taken advantage of the brand's positive brand image in the U. While most drivers agree that Cummins engines are of superior quality, several others highlight that the 5.

As Diesel IQ puts it, "The expensive cost of adding the 5. Shockingly, around 12, Titan XD's were recalled over potential turbocharger lubrication failures, per Diesel IQ. There is no simple answer to this question, and it is highly doubtful that only a single problem caused the demise of the Nissan Titan XD.

At this point, we can only speculate that the truck was dropped due to lackluster sales, ineffective marketing, Nissan's failure to meet consumers' expectations, and its inability to leverage the partnership with Cummins. Basically, the Titan XD sits between full-size and heavy-duty trucks, and while the diesel V8 gives the truck a lot of grunt, it adds substantially to the cost -- and the 7,pound curb weight. It's been boom times for the auto industry for years now; a slowdown seems all but inevitable, and cutting back underperforming models is a logical way for an automaker to batten down the hatches.

The demise of BMW's weird bustle-backed sedans isn't exactly a shocker. Still, that Nissan is reassessing its Titan lineup in the face of a market that still can't, at least for the moment, get enough trucks is a testament to how tough the pickup game is.

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WebJan 7, аи The Cummins liter V8 turbo diesel engine was first offered as an option on the Nissan Titan XD and generated horsepower and pound-feet of torque. . WebJan 14, аи The Cummins engine first appeared in the Nissan Titan XD diesel truck in With HP and lb-ft of torque. The Titan XD was designed to bridge the . WebJul 27, аи This engine has been around a while before the XD ever came out so I think Cummins has it right. I think some of the problems is Nissan's programs interfacing with .