Cognizant digital transformation framework

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Instead, the authors of the framework should invite the user to hack and mod their DX framework, to suit circumstances. Each review is based on what is published in the public domain. While most authors gave some explanation, there was little published in the way of how to apply the framework.

Therefore, our reviews are first impressions at best. A personal demonstration of each framework by the author would reveal more detail and give a more accurate review. We have based our reviews upon these four dimensions. We believe a DX framework should allow you to:. We valued customer-centric. We believe the customer must be the reason for digital change. We value opportunities and constraints. Many frameworks address opportunity, however organizations big and small face constraints.

We value company culture. Lastly, we value simplicity. We appreciate a personal demonstration would improve the reviews of each framework. However, the framework should be simple to apply. Information, applications, operations, and platforms are placed at the bottom where you would expect to find them.

Accenture places vision at the top. Vision or beliefs are key to addressing the culture of the organization. KPMG has identified six dimensions of i4. At a glance, it looks solid. One of the pieces of the framework offers a digital smorgasbord which was a little worrying. There was no mention of customers which frightened me. Altimeter, Ionology, Deloitte and EY all offer digital transformation frameworks, which I am sure, if demonstrated personally, could be reviewed.

We scored frameworks against each value and came up with a total score out of five. A high score is five. A low score is one. It is hard to beat either of these three frameworks. All three scored 3. Sources claim MIT and CapGemini were responsible for writing the first digital transformation framework. DXC Technologies is the new kid on the block. The digital native underdog stands to challenge the status quo. The 4Ds ranked high for customer-centricity. In third place is Gartner with its digital transformation framework.

Industry 4. The outer ring labeled data and analytics is clever. This framework will provide more accurate intel for business leaders to make decisions in stages Digitisation of product and service offerings stage 2 is clear. The framework places Industry v4. The DX framework names types of technology — smart sensors and 3D printing. Naming technology creates a few problems. The framework dates quickly.

Technology changes and technology today is redundant tomorrow. It can create a digital smorgasbord. Business leaders are encouraged to pick what looks tasty and add it to their plate. This kind of thinking is why organizations deploy digital kiosks unnecessarily. Steve Jobs said:.

The framework does not reference company culture. It recognizes opportunities but what about organizational constraints? Cognizant has found four common elements that apply to most companies making digital change in both the B2C and B2B markets. The framework is relatively easy-to-use. Unfortunately, I had mostly criticism for this framework.

Digital marketing is not strictly speaking part of digital transformation, nor does it necessarily help customers. Most customers will tell you, they hate advertising. The framework mentions tapping into partner ecosystems.

This business concept was relevant 30 years ago. It is common sense. Gartner wrote a six-step digital transformation framework, enabling CIOs and other business leaders to build a successful digital enterprise. Gartner, like Accenture, put shared beliefs first. Step 2 of the Gartner digital transformation framework suggests putting in place the right leadership. This decision is backed by research that suggests skill gaps are one reason why digital change fails. Shared understanding or shared belief is essential.

Technology transformation is useless unless people transform. The staff needs to understand and share the same belief as the CEO about why digital change makes sense. It is inside-out. Step 3 is powerful. While other DX frameworks touch on shared beliefs and culture, Gartner goes further suggesting the organization be supported by a digital excellence team. Think of these people as coaches and mentors.

McKinsey has a proprietary DX framework called the 4Ds. McKinsey 4Ds are on fire. It is the first DX framework I have reviewed where the customer is first, again and again. McKinsey put the customer first in the Discovery phase — looking at customer behavior trends.

In the second phase — Design — the customer gets another hug. This time McKinsey talks specifically about designing and building customer journeys. Customer journeys are an important driver of customer experience. The last phase encourages the organization to reinvest profits made from quick wins to de-risk the business against change fatigue. This scenario is highly likely and I have personally used this approach to help businesses.

PwC encourages organizations to create a budget for a pilot project and then scale up funding. Since you chose your digital transformation strategy, now you need to decide which technologies will enable you to achieve your objectives.

Technology selection depends on your use case. We examined 15 trending technologies in digital transformation you can read the detail explanation of each technology. Success in digital transformation depends on leadership as much as on technological capabilities.

Transformational leadership eases the integration of digital culture which we will explain on the next step. Some tips for digital transformation leaders are:. Digital culture is the work environment where every employee is able to communicate and discuss with leaders about innovation while leaders are encouraging employees to take risks, fail fast, and learn.

Digital culture includes experimentation, collaboration, employee involvement and training. While establishing a digital culture is hard and requires internal leadership, training is rather easy and companies have access to various partners and tools for that:. In order to maximize customer satisfaction and life-time revenue from a customer, companies are collecting data of customers and providing personalized products to individuals.

Companies need to focus on selling to customers a journey rather than the product. This can only happen if companies insert a digital tag that enables them to analyze customer behavior and lets to interact with customers. Automating operational processes make organizations cost-efficient and more agile.

Agility is an essential characteristic for a firm because increasing competitiveness in the market obligates organizations to act quicker. Companies need to achieve a new organizational model which involves human and machine together. Labor force should transfer into processes that are about designing, auditing, and innovating rather than operating processes.

A culture that is open to change and prioritize improvement is an essential driver to evolve through digital. Organizations should encourage innovations so that new technical capabilities can be implemented to help employees adopt the digital world and gain the skills and knowledge they require to transform.

BCG divides the digital transformation process into three layers: short-term quick win, medium-term plans and long-term sustainability and transformation. Digital transformation is a time-sinking process and digital investments of an organization may fail to generate returns more than the cost of capital during this process. However, boards and shareholders always expect to see immediate results.

Therefore businesses should come up with short-term initiatives that will provide quick cash to fund the upcoming long-term initiatives. This layer is where the realization of transform starts across the organization.

Businesses focus on redesigning business and operating models. Digital initiatives are mostly about the way the company delivers products and services to its customers. Businesses identify customer segments and products and services they will offer to each segment. Results of these initiatives are expected to be seen in the medium term. Culture change among executives and employees is a key indicator of the success and sustainability of digitization.

Without an innovative culture, digital transformation is destined to fail. Executives should enable the people working within them to contribute, grow, innovate, and be more productive. Organizations should design a culture that supports the high performance of people.

Metaverse is just a catch-all term that refers to the entire digital and virtual shared realm that is open to all. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Post Comment. Follow Us —. Skip to content. Digital Transformation. What is digital transformation? What is a digital transformation framework? We see these common patterns in most frameworks: Digitized business model Talent enhancement within the enterprise Customer-centric products and services Innovative culture Collaborative leadership What is AIMultiple digital transformation framework?

Especially in B2C businesses within retail, insurance, banking industries need to focus on a customer-centric approach since end consumers value both the user experience and the pricing of the product.

Optimizing processes: Every business contains a series of repeated processes, for example in manufacturing, insurance, marketing, HR or finance departments. Digital transformation helps enhance these processes with digital tools achieving internal collaboration and improved employee performance, increased automation rate in repetitive processes, improved production output etc. Formulate a digital transformation strategy After deciding on your digital transformation objectives, it is time to plan your path to achieve those goals.

Path 1: Create and integrate digital operations first.

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You see, the customer experience and sales are two sides of the same coin. If you decrease friction, you increase sales. Digital transformation introduces automation and online experiences, eliminating the friction associated with manual processes.

According to Jeanne Ross, MIT, even organizations that have made progress will tell you, the investment is high and the short term rewards small. In a report prepared by CapGemini Consulting, the firm uncovered customer expectations and threats from competitors are drivers of digital transformation among top organizations. This is a more realistic expectation.

Digital transformation is not an assurance of revenue, as revenue is connected to many factors of which digital transformation is one.

Companies which were not born out of the s internet boom are expected to be worse off without digital transformation. Banking revenues in the EU and the US are nearly flat. Margins are narrowing while costs are rising. As a result, return on equity is only 8. Each of the big consulting firms recognizes digital transformation is important for their customers.

So which ones are offering the better DX frameworks? We review over ten different frameworks. We found little in the way of how to use each framework. Unfortunately, we turned up no information about digital transformation frameworks written by Goldman Sachs or JP Morgan.

Accenture is an organization that has swallowed its own medicine. For the last 15 years, this company has digitally transformed their business.

Employees have the freedom to choose when, where and how they work. There has been a reinvention of client relationship management. They now use more collaboration tools available in the cloud. Accenture has written several industry-specific DX frameworks, including one for the manufacturing sector.

They call it the Digital Factory and outlined eleven enablers. According to the Accenture Strategy Global Manufacturing Study , greater adoption of these enablers can lead to stronger and more sustainable business performance. In Accenture released a digital transformation framework titled The Digital Enterprise Framework.

Accompanying this framework are questions leaders must ask themselves. What are the digital disruption opportunities, threats, and outcomes?

How will enabling technologies and trends support differentiation and sustainable growth? Industry 4. It was marked by the emergence of credit cards, just-in-time supply chains, and the first online business models. When PwC conducted research on Industry 4. In , PwC claims the trend changed. For many companies Industry 4. PwC offers a digital transformation roadmap.

Their digital transformation roadmap takes into account other factors affecting the customer. Delivering digital change is as important as the strategy.

The report assessed global consultancies, technology integrators, and digital agencies for their abilities to help CIOs select the right provider for their digital transformation initiatives.

The EY DX framework is divided into six parts: the bridge, the engine room, innovation, design, deploy and digital factory. McKinsey has a proprietary DX framework called the 4Ds.

The Discover stage involves developing your business strategy. Where is value created and destroyed? This requires an analysis of the business, sector and customer behavior trends. Digital change can be daunting. In this phase, the company must avoid endless rounds of planning. Instead, effort should be directed on build prototypes, which translate concepts into minimum viable products.

The Deliver stage focuses on developing a network of partners who can help you scale. This means working with a mix of platform players, delivery specialists, and niche players.

De-risk stage focuses on quick wins that build momentum and generate revenue. That revenue can be re-invested in the next round of transformations.

It appears that McKinsey recently redefined its 4Ds digital transformation framework. McKinsey has also created a framework called the six building blocks for creating a high performing digital enterprise. They claim this framework provides executives with a coherent structure for planning and managing large-scale digital change.

These include strategy and innovation, the customer decision journey, process automation, organization, technology, and data and analytics.

Not every digital initiative requires each building block to be used to the same degree. Also, some blocks serve as natural starting points. KPMG have done a project with Rolodex Agency to increase awareness of digital transformation among its staff and partners. We developed an idea for a pop-up podcast studio where experts, higher management, clients and the workforce could start digital dialogues to discuss the future of consulting.

Nothing like swallowing your own poison. They have identified six dimensions of i4. I will discuss the first of three dimensions here. Moving clockwise we arrive at technology — ageing technology and uncertainty around which new technologies to prioritize. The third dimension is finance and risk. This dimension builds an understanding and managing new risks related to i4.

Each question is centered around the concept of agility, digital adoption, and customer success. What are our winning aspirations? What do we want our company to be? Where will we choose to play, and who will we win in these markets — eg which customer and pricing? What capabilities are needed? Which capabilities must be built, refined or bought? How should capabilities be configured? Who has ownership and decision rights? What business processes, technology, and management systems are required?

Gartner makes the case for why digital transformation starts at home. Carol Rozwell, vice president and distinguished analyst at Gartner, says:. Rozwell goes on to say the digital workplace promises a more flexible and engaging work environment, capable of exploiting changing business conditions. Gartner has identified the eight critical components — building blocks — required when planning, directing and evolving digital workplace programs.

Gartner also wrote a six-step digital transformation framework, enabling CIOs and other business leaders to build a successful digital enterprise. The first step is creating the right mindset and shared understanding. Business moments are important because they force enterprises to reinvent.

The hallmark of digital business is the ability to spot these opportunities. The second step is putting the right leaders in place. Earlier we identified digital skills as a gap in organizations. Three types of digital business leader have emerged to fill these leadership gaps:. Launching a digital business center of excellence is the third step. This center provides the advice, innovation, and cross-pollination needed to execute a digital transformation roadmap.

CapGemini Consulting was one of the first to come up with a digital transformation framework. They have a division in their business called Capgemini Digital Transformation Institute.

Within each of the three pillars, different elements are changing. These nine elements form a set of building blocks for digital transformation. The nine elements are grouped under three stages. Authors of the CapGemini DX framework claim no company in their stable has transformed all nine elements.

The first stage transforms the customer experience. For example, they can uncover new segments using AI. So the people and their processes must transform if an organization is to deliver on its value propositions presented in stage one. Stage three is transforming business models. It is about rethinking product development.

How can the next product your organization build be intrinsically digital? Firms are building digital wrappers around traditional products. Process - The second dimension is process. It includes the following three elements: Technology infrastructure; Business processes; and Organization structure. Platforms - The third dimension is platforms which include the following two elements: Digital customer engagement platforms; Digital product development platforms. Product - The fourth dimension is product which includes the following two elements: Digital products in market;.

This is a technological change that has been happening in recent years. The digital transformation has changed how people or company live their lives and it will continue to do so in the future.

I have not found the material I need, please add it to your site. Home Collections Digital Transformation Framework.

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It recognizes opportunities but what about organizational constraints? Cognizant has found four common elements that apply to most companies making digital change in both the B2C and B2B markets. The framework is relatively easy-to-use. Unfortunately, I had mostly criticism for this framework. Digital marketing is not strictly speaking part of digital transformation, nor does it necessarily help customers.

Most customers will tell you, they hate advertising. The framework mentions tapping into partner ecosystems. This business concept was relevant 30 years ago. It is common sense. Gartner wrote a six-step digital transformation framework, enabling CIOs and other business leaders to build a successful digital enterprise. Gartner, like Accenture, put shared beliefs first. Step 2 of the Gartner digital transformation framework suggests putting in place the right leadership.

This decision is backed by research that suggests skill gaps are one reason why digital change fails. Shared understanding or shared belief is essential.

Technology transformation is useless unless people transform. The staff needs to understand and share the same belief as the CEO about why digital change makes sense. It is inside-out. Step 3 is powerful. While other DX frameworks touch on shared beliefs and culture, Gartner goes further suggesting the organization be supported by a digital excellence team.

Think of these people as coaches and mentors. McKinsey has a proprietary DX framework called the 4Ds. McKinsey 4Ds are on fire. It is the first DX framework I have reviewed where the customer is first, again and again.

McKinsey put the customer first in the Discovery phase — looking at customer behavior trends. In the second phase — Design — the customer gets another hug. This time McKinsey talks specifically about designing and building customer journeys. Customer journeys are an important driver of customer experience. The last phase encourages the organization to reinvest profits made from quick wins to de-risk the business against change fatigue.

This scenario is highly likely and I have personally used this approach to help businesses. PwC encourages organizations to create a budget for a pilot project and then scale up funding. A startup and enterprise organization are diametrically opposed. More on this subject at the end of the review. Within each of the three pillars, different elements are changing. These nine elements form a set of building blocks for digital transformation. It is one of the better ones.

While you may not like the font and the monochromatic color palette, you have got to love their three stages. Stage one customer experience. This is about understanding the customer and thinking about new kinds of customer journeys — precisely the ingredients prescribed by McKinsey.

I think CapGemini has got the right sequence which will lead to what McKinsey calls quick wins. Start with the customer experience and move to greater issues of complexity. Like Accenture, CapGemini places digital technology at the bottom suggesting it supports rather than leads. If we cast stage 1 as front-of-office, then stage two is back-of-office. This is the operational changes required to deliver the value propositions. CapGemini DX framework is not the only framework that addresses value propositions.

Value propositions get a mention in EYs framework. The fonts and color? MITs framework was easy to review thanks to the anecdotal information provided by Jeanne Ross. The DX frameworks we addressed in this review are akin to a flow chart. There is a lot of emphasis on customers. The accountability block tries to break down organizational barriers as a means of transforming.

Create a startup culture where it is possible to make mistakes and still succeed. Companies need to adopt a new framework of accountability organized around components rather than functions, product lines, or geographies. One block is devoted to what is called the external developer platform. The external developer platform is a marketplace. The idea of not building everything and sourcing externally is not a new idea. Business advisors since the s have been telling business leaders to focus on core competencies.

In the digital world according to DXC, the consumer is in charge and will define your next move. Asymmetric competition from unexpected sources will be the norm. Winners maintain control while they minimize their asset base. DXC really knows how to put the customer first. Their Digital Customer Experience piece is comprehensive. Like CapGemini and McKinsey, they touch upon customer journeys and take it one step further. Their Business Model Innovation is very cool.

It helps anticipate asymmetric competition. Asymmetric competition is stuff like how Apple could start by offering Apple Pay, and then launch a digital bank. Keep what you manage to a minimum. Focus on core competency and outsource what you can. This is common sense and distracts us from what is important.

Many of the frameworks we uncovered are steeped in years of academic research. However, be warned. Other DX frameworks are akin to the thinking of a three-year-old. Seriously, these frameworks are appalling.

They are generic project management workflows, that you and I could apply to home gardening. Or installing a new toilet flush now. There are no user guides in the public domain, so you will have to become a paying customer first.

They are not simple and require a lot of customization. Between late to mid, we conducted over interviews with digital transformation consultants. Thus, by applying automation, companies can be more agile. This is important to remain competitive.

Moreover, they can make quicker development of products. For example, Cognizant offers big-data analytics. It helps services run more smoothly.

Also, the cloud can help faster processing of operations. Finally, mobile tools enable workers to work anywhere. Applying a value chain helps a company give end-to-end services. Also, digital solutions can help them work closely.

Thus, it can help companies be part of a larger ecosystem. With that, even those who work far can still access files. They can also share ideas. Thus, a digital mindset helps them enhance their efficiency.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. What is the Cognizant Digital Transformation Framework? Cognizant Digital Transformation Cognizant helps companies improve their customer engagement. To do that, they must get valuable insights from internal systems.

One method is using CRM. Cognizant has the Code Halo service. Moreover, Code Halo offers the following services: Customer insight Omni-channel communication Digital marketing Products and Services Selling products is one thing. But, companies should also sell experience. Moreover, smart products can get data. Especially those connected to the Web, or the IoT. They can also match how to satisfy them. Operations Cognizant has digital technologies.